Mission Statement

Our mission is to maintain the authenticity of our location while providing a luxury environment for the discerning guests who are seeking a unique experience, along with the privacy that comes from the boutique industry, so that you may come and go from your suite without being disturbed. The themes of our suites were chosen specifically to showcase our deep cultural heritage and talent. They include current and legendary musicians, world class fashion designers, architectural icons, thoroughbred race horses, historical landmarks and outlaws who helped shape the fabric of this corner of northwest Alabama.

Luxurious Anonymity
The GunRunner Boutique Hotel operates with a hands-off approach to luxury hospitality. A visit to the GunRunner affords travelers the amenities of a luxury hotel experience, with the convenience and privacy that comes with a rented apartment. All guests are provided with an email confirmation of their six-digit code allowing them to enter the hotel and their room privately. Our team is not on site.

We hope you enjoy your experience as much as we have enjoyed creating this environment.  Welcome to Florence, Alabama and we sincerely appreciate you choosing the GunRunner.